Privacy Policy

Better Earth Solutions ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Information We Collect

We collect information you provide directly to us, including:

• Contact Information: Name, email address, phone number, and service address
• Service Information: Details about your irrigation system and service needs
• Payment Information: Credit card or payment details processed securely through Stripe
• Communication Preferences: Your choices regarding how we contact you
• Appointment Information: Scheduling preferences and service history

How We Use Your Information

We use the information we collect to:

• Schedule and provide irrigation services
• Process payments and send invoices
• Send appointment confirmations, reminders, and updates
• Respond to your inquiries and provide customer support
• Send promotional communications (with your consent)
• Improve our services and website
• Comply with legal obligations

SMS/Text Message Communications

Information Sharing

We do not sell your personal information. We may share your information with:

• Service Providers: Third parties who help us operate our business, including:
  • Stripe — payment processing (credit card data is handled entirely by Stripe and never stored on our servers)
  • Supabase — database hosting for booking records, contact information, and service history
  • Twilio — SMS/text message delivery
  • Resend — email delivery (confirmations, reminders, invoices)
  • Google Maps — address verification and service area validation
• Advertising Partners: We share conversion data (not your name or contact information) with advertising platforms to measure the effectiveness of our ads:
  • Google Ads — we upload conversion events (ad click identifiers and purchase amounts) to measure ad performance
  • Microsoft Advertising (Bing) — conversion tracking via the Universal Event Tracking tag
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Payment information is processed securely through Stripe and is never stored on our servers.

Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal requirements)
• Opt out of marketing communications
• Opt out of SMS messages at any time

Cookies, Tracking, and Analytics

Our website uses cookies and similar technologies to improve your experience and understand how our site is used. Specifically:

• Google Tag Manager — manages the loading of analytics and advertising scripts on our site
• Microsoft Clarity — records anonymized session data including page visits, mouse movements, clicks, and scrolls to help us understand how visitors use our site and identify usability issues. Clarity does not collect passwords or payment information. You can opt out of Clarity tracking at choice.microsoft.com
• Bing Universal Event Tracking (UET) — tracks ad conversions and site visits from Bing search ads
• First-party analytics — we collect page visit data, referral sources, and booking funnel activity on our own servers to improve our services. This data is linked to your session, not your identity, unless you complete a booking

We also capture advertising click identifiers (such as Google Click ID and Microsoft Click ID) from the URL when you arrive at our site from an ad. These are stored with your booking record if you complete a booking, so we can measure ad effectiveness.

You can control cookie preferences through your browser settings. Disabling cookies may affect some website functionality.

Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal and tax obligations, resolve disputes, and enforce our agreements. When your information is no longer needed for these purposes, we delete or anonymize it. You may request deletion of your data at any time by contacting us or visiting our Data Deletion page.

Children's Privacy

Our services are not directed to children under 18. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us: